Racepoint Group, an award-winning global public relations agency, announced the appointment of William Orr as executive vice president of its San Francisco office and the addition of several new West Coast clients in the entertainment, life sciences, business-to-business technology, e-commerce and public policy sectors. New clients include: Konami Digital Entertainment - a wholly owned subsidiary of Konami Corporation (NYSE:KNM), a leading global developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market; NuGEN Inc. - an innovative life sciences company that develops and commercializes rapid, high-sensitivity and high-throughput amplification and sample preparation systems for genomic analysis; Cloud9 Analytics - the global leader in on-demand operational performance management solutions delivered directly to line-of-business managers; Plimus - a global e-commerce solutions provider that builds and manages online business for thousands of software publishers, web hosting companies and online retailers; Open Source Digital Voting Foundation - a non-profit public benefits corporation dedicated to sustaining technology development efforts that create freely available, open source U.S. election technology. The firm will manage outreach for the Foundation's flagship effort - the TrustTheVote Project.
These organizations will work closely with the Racepoint San Francisco team to implement holistic media campaigns that combine the power of traditional and social media to raise brand visibility and drive business results.
'Racepoint won these important assignments because of our deep industry expertise, creativity and firm grasp of the new media landscape,' Orr said. 'We look forward to helping our new partners create integrated communications strategies to meet their business objectives. I am excited to build on this momentum and work with the entire Racepoint leadership team to achieve an even higher level of growth.'
For nearly two decades, Orr has served in executive positions at several international communications firms, leading reputation, public relations and digital initiatives for many of the world's best-known brands including Hasbro Interactive, Mattel Sports, LeapFrog Enterprises, Hewlett-Packard Company, Nike, Mitsubishi Motor Sales of America, Cingular Wireless (now AT&T Wireless), eBay, Clif Bar, The Bay Area Air Quality Management District, Dreyer's Grand Ice Cream, Midway Digital Entertainment, Bayer and Major League Baseball, leading efforts to support the All-Star Game activities at AT&T Park in 2007.
Most recently, he served as senior vice president and managing director for MS&L Worldwide, where he managed new business efforts, led integrated marketing communications programs and spearheaded strategic communications initiatives for clients in the healthcare, digital entertainment, public affairs, clean technology, mobile, consumer marketing and technology industries.
Orr has won numerous awards from the Public Relations Society of America and International Association of Business Communicators for strategic program planning. He is an Accredited Member of PRSA, holds a bachelor's degree in journalism with an emphasis in political science from California State University, Long Beach, and earned an MBA from the Graduate School of Business and Economics at St. Mary's College. About Racepoint Group Racepoint Group is an award-winning global public relations agency that harnesses the power of the new communications landscape to drive results for our clients. We do transformative communications for companies, communities, causes and countries that are making a difference in their markets and in the world.
Racepoint Group is a part of W2 Group, a global, digitally-driven marketing services and related technologies companies that helps CMOs in their new role as builders of communities and content aggregators in the new communications landscape. For more information on Racepoint Group, visit http://www.racepointgroup.com/.
Keywords: AT&T, Advertising, Baseball, Communications, Consulting, Electronics, Entertainment, Government, Marketing, Political Science, Politics, Professional Services, Public Relations and Investor Relations, Racepoint Group, Social Media, Software, Sports, Technology, Telecommunications, Video Game.
This article was prepared by Telecommunications Weekly editors from staff and other reports. Copyright 2010, Telecommunications Weekly via VerticalNews.com.
